Have you ever watched ivy grow?
It has no center. No manager, no plan, no boss. Every shoot finds its own way; it looks for something to hold on to, finds it, and climbs. But never alone: one leans on another, and that one on the next. Cut a single branch and the whole does not die. Ivy is the name for independences that hold on to one another.
That is where our name comes from.
What is Ivy?
Ivy is a social platform that combines the ease of web2 with the ownership of web3.
On the surface it works like the social networks you know: you post, you like, you follow, you message. There is no new language to learn, no secret phrase to memorize. The difference is behind the curtain: your identity, your content and the value you create do not live on a company's server. They live on the Kaia blockchain, belonging to you.
We see this not as a technology choice but as a stance. Ivy is built under the Ivy Live umbrella.
The years we spent as tenants
Every social network we use today was built on the same quiet agreement: you produce, the platform collects the value.
You wrote for years. You took photos, edited videos, spent nights fixing a single sentence. You built a community, people who read you and waited for you. Then one morning you woke up and realized:
- Your account is not yours. On a claim of rule violation, often decided without a human ever looking at it, a profile you spent years on can be gone overnight.
- Your audience is not yours. Thousands of people believe in you, but you do not decide whether you reach them. An algorithm sits in between and decides how far your voice carries.
- Money flows upward. Almost all the revenue born from attention goes to the platform; what reaches the creator is a crumb.
We thought we were building our own house. We were tenants all along, in a house where we were not even allowed to read the lease.
Turning the equation around
Ivy turns this equation around. Not through how we tell it, but through what cannot be changed:
- Real ownership. Your identity and your username sit in your wallet as NFTs. The key to your account is yours; we do not hold a copy. Even if Ivy shut down tomorrow, your identity would remain on the chain.
- Value goes to the creator. Most of every like and tip flows straight into the creator's wallet, inside the same transaction. No payout day, no threshold, no accounting queue. No middleman.
- Transparent economy. Every fee and every distribution is verifiable on chain, by anyone. A hidden cut is not possible, because there is nowhere to hide it.
- Real, irreversible interaction. Likes are written to the chain. Not a number inflated by bots, but a trace of someone genuinely paying something for you.
A like should carry weight
When a like is free, it means nothing. Something that can be produced infinitely has no value, which is why most of the numbers on social media today tell you nothing.
On Ivy every like carries a small cost. That cost exists not to punish you but to give your like meaning. Because it has a cost, it cannot be faked; because it has a cost, every like you receive is a real person's real choice.
And most of that cost goes not to the platform but to the person who made the thing. Liking is no longer applause, it is support.
How does it work?
- Sign in within seconds. You sign in with your Google or X account. Ivy creates a Kaia wallet for you in the background; you do not need to set up a separate wallet or memorize recovery words. The blockchain is there, but it stays out of your way.
- Verify your account. You complete a one-time verification to keep out spam and fake accounts. Your identity data stays private and no personal information is written to the chain. All the chain sees is that this account belongs to a real person, not who you are.
- Create and earn. Post, like, tip, and earn from what you make.
What is on Ivy?
Ivy is not only a feed; it is a set of rooms for different ways of creating:
- Feed. Text, image and video posts; likes, tips, reposts and replies.
- Video and channels. You mint your own channel as an NFT and publish long and short videos.
- NFT marketplace. Create work, build collections, list and sell; your royalty comes back to you on every secondary sale. As your work changes hands, you are not forgotten.
- Prompt market. Sell the prompts you have crafted.
- Games. Play games connected to Ivy and leave your score behind.
- Wallet. Transfers, swaps, staking, the income box and a cross-chain bridge on a single screen.
How value circulates
The health of an economy is measured not by where the money goes but by how it circulates. On Ivy value does not accumulate upward; it turns inside.
- A like carries a fixed fee of 0.005 KAIA. Of this, 80% goes directly to the creator, 5% to the referrer, and 15% to the community's shared SharePool.
- A tip lets you send any amount you like to a piece of content; nearly all of it reaches the creator.
- The SharePool collects a portion of platform fees and redistributes it to the ecosystem.
If you look closely, one thing is missing from that list: our share. Ivy has no treasury. Collected fees do not go to a company account; they go to creators and to the community. This is not a campaign, it is the architecture itself.
No one can touch it
Ivy runs on Kaia Mainnet: a network where transactions settle within seconds and the cost is low enough that it does not make a like meaningless.
The core contracts are designed to be non-upgradeable and ownerless. Let us put that plainly: there is no button we can press later to change the rules. We cannot double the like fee tomorrow. We cannot quietly cut the creator's share. We cannot wake up one morning, say that circumstances have changed, and redirect the distribution to ourselves.
We cannot, because the function does not exist.
This is a deliberate choice that costs us flexibility. In return it gives you this: we do not have to make promises. When a platform says it will not exploit its users, you have to trust it. Trust is a bet you place on someone's good intentions. On Ivy you do not need to place that bet; you can read the code.
Trust rests not on a manager's word but on verifiable code.
Our values
- Ownership belongs to the user. We make every design decision by this principle. If a feature weakens the user's ownership, it is not built, however profitable it may be.
- Transparency is the default. We have nothing to hide; the numbers are on chain. Here transparency is not a report, it is a state.
- The community is the center. What makes Ivy valuable is not the code but the people who use it. An empty social network, however well written, is empty.
Our vision
To give the value social media creates back to the community that creates it.
We do not think a single product can solve this. But we believe we are asking the right question: why should it be this hard for a person to own the value born of their own labor?
Ivy is built by a small but ambitious team and grows every day. Like ivy: slow, stubborn, holding on to one another.
Come along
Ivy's today is small. Its tomorrow depends on what the people who come here create.
The value of being at the beginning of something is not in the story told afterwards, but in being one of the people who wrote it.
For questions, suggestions and partnership requests: info@ivy.live