If you knew Ivy as a token, what you are looking at now is something else.

If you knew Ivy as a token, what you are looking at now is something else.

The old Ivy was a token living on BNB Chain. The social side was a classic web2 app: posts in a database, likes reduced to a number, identity a row in a table. The chain was somewhere out there, but it was not part of daily life. Token on one side, product on the other.

Today we are removing that separation. Ivy is now a social network running on Kaia, written onto the chain from its identity layer to its economy. Contracts written from scratch, a new network, a new brand and, most importantly, a new rule of operation: nobody can touch it.

Where we come from

The problem with the old setup was not technical, it was structural.

A social network connected to a chain through a token does not make it "onchain social media". If your likes live in a database column, those likes can be deleted overnight, inflated, or produced by bots. If your username is a record in a table, whoever holds that table can take it back. If your income sits in a company's books, you have no way to verify how much of it reached you.

So the question was never "which chain are we on", it was what is actually on the chain. Our answer: everything.

Why Kaia?

The real obstacle in front of onchain social is not ideological, it is arithmetic. Likes, posts, tips, transfers: these are small actions repeated millions of times a day. The moment a like costs a few dollars, writing that like to a chain stops making sense.

Kaia solves that arithmetic:

• Roughly one-second blocks with immediate finality. When you tap like you are not waiting for a confirmation; the transaction settles right away.
• Transaction costs far below a cent. A like fee of 0.005 KAIA can stay meaningful because the network fee does not swallow it.
• EVM compatibility. Solidity contracts, standard wallets, familiar tooling. We did not have to adapt our contracts to an exotic environment.
• Closeness to real users. Kaia grew out of the merger of chains behind Asia's largest messaging ecosystems, a network designed to reach ordinary people rather than crypto natives.

Kaia was the first network where we could afford to write every step of social interaction onto a chain. The decision really was that simple.

The new model in one sentence: nobody can touch it

While writing the new contracts we asked one question: "If we were malicious, how would we break this system?" Then we closed every one of those paths.

All of Ivy's revenue-generating contracts are now:

• Non-upgradeable. No proxies, no changing the logic later. The code you read on chain is the code that runs.
• Ownerless. No owner, no admin functions. There is no switch for us or anyone else to flip.
• Fixed-parameter. Fees and distribution ratios are compiled as constant. We cannot raise the like fee tomorrow, because no function exists that could change it.

This is a deliberate choice that costs us flexibility. In return it gives you something: we do not have to make promises. When a platform says "we will not raise fees", you have to trust it. On Ivy we cannot raise them, and you can check that yourself.

Only two contracts remain upgradeable: the identity registry (IvyRegistry) and verification (IvyVerifier). Because they involve human processes such as account recovery, they were intentionally left flexible, and they are being placed under a Safe multisig wallet that requires 2 of 3 signatures. There is no authority on Ivy that a single person can exercise alone.

Your identity is yours now

Two things happen when you open an account on Ivy.

ivyId, the onchain identity of your account. It is minted free of charge and sits in your wallet. The recovery path is protected by a one-week timelock: even if somebody tries to take over your account, your old wallet has the right to cancel the process while it runs.

Your username, an ERC-721 NFT. You are not renting it, you own it. Pricing is tiered by length:

All of these fees go to the SharePool, meaning to the community. You can hold more than one username and switch between them (changing your active username is subject to a 30-day waiting period), and you can sell one on the username market if you want. The 5% cut taken from a sale also flows to the SharePool.

Interactions actually happen now

On Ivy, likes, tips, posts and transfers live on the chain. Each has a fixed fee and a fixed split:

This has a few consequences.

Likes cannot be taken back or inflated. Because a like carries real value, producing them with bot farms is pointless. The number of likes you receive means somebody genuinely paid a price for you.

Earnings do not pass through an intermediary. 80% of a like fee and 80% of a tip go straight to the creator's wallet, inside the same transaction. No payout day, no threshold, no approval process.

Referrers earn. If you brought somebody to the platform, you receive 5% of every interaction they generate. When there is no referrer, that share goes to the SharePool as well; under no circumstances does it stay with us.

Unverified accounts cannot send likes or tips. This is unlocked with a one-time identity verification (10 KAIA). Your identity information is not written to the chain during verification: your ivyId is never sent to the verification provider, and the unique identifier that comes back is stored blinded on our server. The chain only sees that "this account is verified", not who you are.

SharePool: where the platform's revenue goes

This is Ivy's most critical structure. On a classic platform, fees go into the company's treasury. On Ivy there is no treasury. All platform revenue flows into the IvySharePool contract and is distributed to shareholders.

To take a share you burn 1,000,000 IVY. The tokens permanently leave circulation and in return you earn the right to an indefinite share of the pool's income. Distribution happens at least once every 30 days, and anyone can trigger it; it does not depend on our approval.

The IVY amount per share and the distribution interval are constant. We cannot later make shares cheaper and dilute existing shareholders, because no function exists that could change that value.

The IVY token

The new IVY is a new contract on Kaia:

• Fixed supply of 500 billion. All of it minted at deployment.
• No mint function, no owner. Supply cannot be increased.
• Burnable. Every share taken in the SharePool permanently reduces supply.

80% of the supply (400 billion IVY) was locked into the contract as the staking reward budget. Staking does not open until that budget is physically deposited, meaning nobody can stake before the funds that will pay them are ready on chain.

The six pools are embedded in the code. No new pool can be added and no rate can be changed.

More than a feed

In the new Ivy, the social feed is only one part of the product:

Video and channels. You mint your own channel as an ERC-721. Likes on videos work exactly as they do in the feed; on purchases and tips the creator takes 80%. The upload fee is 0.5 KAIA per minute and goes to the SharePool.

NFT marketplace. Creating a collection costs 5 KAIA, minting 1 KAIA, listing 0.5 KAIA, and the sales commission is 2.5%. Creator royalties can be set up to 10% through the ERC-2981 standard and are paid directly to the creator. The marketplace has exactly one moderator power: delisting stolen or fraudulent content. Nobody holds any authority over money, settings or funds.

Prompt market. You sell the prompts you write: 80% of the revenue is yours, listing is free.

Wallet. KAIA and token transfers, swaps through DragonSwap, staking, the earnings box and the cross-chain bridge on a single screen. You can move assets held on other networks into your Ivy wallet.

Games. An onchain game store and the first mini games are live; the larger productions we are working on are on the way.

The new brand

As the product changed, the identity had to change with it. The new Ivy identity is built on a symbol born from the growth movement of a vine and a gradient flowing from green to gold: green stands for growth and trust, gold for the value produced. That transition is the visual counterpart of the journey from user to owner.

Logo files, colour codes, typography and usage rules now live in one place: the Brand & Press page. If you are presenting Ivy in your news story, your integration or your content, you can download the assets there.

You can verify it

Transparency is not something to claim, it is something to check. Our main contracts on Kaia mainnet:

Call owner() on these contracts and the call reverts; they have no owner. Read the fee constants and you will see the numbers in this post. You do not need to ask us whether we did what we said.

What comes next

The new architecture is standing and running. What follows is deepening the product: the username management interface, IVY liquidity, new games and whatever the community asks for.

If you heard about Ivy as a token and moved on, there is now a reason to look again. The value social media produces should belong to the people who produce it, and that is not a slogan but a rule you can read on chain.

For questions, suggestions and collaboration: info@ivy.live